Inspiration, UI / UX Design

Digital marketing conference iLive2014 speaker Bart Schutz's video of his presentation "The Wheel of Persuasion". Considering himself ‘Passionate Persuasion Psychologist’, as well as a notorious ‘Cerebral Conversion Champ’, Bart is one of the few international leading voices on how to influence consumer behaviour. He is Chief Persuasion Officer and Managing Partner at the international award winning company ‘Online Dialogue’. Among other things, Bart is authoring the WheelOfPersuasion.com, a blog (soon to be tool) containing hundreds of online persuasion techniques. After obtaining a degree in Consumer Psychology with testing online behaviour in a qualitative manner, he started his own usability testing company.