UI / UX Design, Web Design

Transitions, animations, and motions within the user interface can enhance the overall user experience and tell a subtle story about your product, sometimes even making an interaction more intuitive and easier to use. No longer can we think of user interfaces as static designs and add the magic of interaction later on. Instead, we need to embrace the interactive nature of the web from the very beginning and think of it as natural constituent. In this presentation we will examine why motion is such an important factor in contemporary user interface design and how can we use it as a tool to create more immersive web/mobile experiences that are both easier to understand and more delightful in their use.