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UI / UX Design

UI / UX Design

We all want customized experiences and products -- but when faced with 700 options, consumers freeze up. With fascinating new research, Sheena Iyengar demonstrates how businesses (and others) can improve the experience of choosing.

UI / UX Design, Web Design

How to design with science and not destroy the magic - Joe Leech

UI / UX Design

We cannot interact with our everyday life in the same way we interact with a desktop computer. Technology shouldn’t require all of our attention, just some of it, and only when necessary. How can our devices take advantage of location, proximity and haptics to help improve our lives instead of get in the way? This presentation covers the history of calm technology, wearable computing, and how designers can make apps “ambient” while respecting privacy and security. We’ll look at ambient notifications, compressing information into other senses, and designing for the least amount of cognitive overhead.

Inspiration, UI / UX Design, Web Design

Nathalie founded the web psychology movement. She knows how websites affect our brain and what elements you can apply to influence our actions. During her talk, Nathalie will fuse the worlds of psychology, web design, and behavioural economics together to create specific, practical, steps you can take to improve the design of your community website. If you want to know how to make people click and provoke specific emotions, Nathalie is the person you speak to. If you want to know what colour to use, you speak to Nathalie. If you want to know how to adapt your site to each specific culture you’re targeting, you speak to Nathalie.

UI / UX Design

Experience design has been a hot topic in business for more than a decade, ever since IDEO made Nightline and BusinessWeek started dedicating ink to design thinking. But in the last few years the business world’s interest has intensified. Companies from IBM to GE are making serious investments in design as a strategic differentiator. Does that mean we’re done? Has UX finally arrived? If only it were that simple. With the ascent of UX comes new questions. Today, companies struggle to understand the relationship between user experience, customer experience, service design, and innovation—what Jesse James Garrett called “the great convergence.” The reality is that many UX teams are still stymied by questions about what UX can be empowered to do, and what’s somebody else’s job. In this talk, Leah Buley will share her research into the differences between a ho hum UX organization, and world class UX one. She’ll also discuss what work still remains to be done for all user experience professionals to step up to the leadership opportunity that’s now in front of them.