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Typography

Typography

Typographer, graphic designer and businessman Erik Spiekermann has created timeless, influential and, yes, Meta-physical work over the past three decades. Next to founding MetaDesign and FontShop, the latter being the first ever digital distributor of fonts, and designing more instant classic typefaces than any other, he has been recognized as an outstanding expert internationally as a lecturer and professor. Listen to the design genius talk about new visual languages, design processes, the analogies of music and typography, and why we need better client culture in our latest Gestalten.tv video and you will easily realize why. Before heading to new visionary pastures, the bike enthusiast will make a short stop to receive the German Design Lifetime Achievement Award 2011 in February.

Typography

A fascinating insight into the cultural context of designing type. Nadine Chahine, world renowned typographer, now based in Berlin, who has reimagined legendary typefaces such as Helvetica for the Arabic alphabet, describes here how her new type designed for leading Lebanese Newspaper takes on a life of its own. She describes how it becomes a powerful symbol for freedom of speech within the tumultuous socio-political context of Lebanon.

Typography

In a recent two-day Gestalten workshop, participants worked closely with Jessica Hische (a letterer, illustrator, and crazy cat lady known for her silly side projects and occasional foul mouth, as she jokingly describes herself) to develop a full vector alphabet and learn about drawing type in a short amount of time. Hische has been named a Forbes Magazine “30 under 30” in art and design as well as an ADC Young Gun and one of Print Magazine’s “New Visual Artists”. Gestalten.tv took the chance of a very brief break during the workshop to let Jessica talk us through some of the pros and cons of the letters B/E/R/L/I/N.

Typography

Typographer, graphic designer and businessman Erik Spiekermann has created timeless, influential and, yes, Meta-physical work over the past three decades. Next to founding MetaDesign and FontShop, the latter being the first ever digital distributor of fonts, and designing more instant classic typefaces than any other, he has been recognized as an outstanding expert internationally as a lecturer and professor. Listen to the design genius talk about new visual languages, design processes, the analogies of music and typography, and why we need better client culture in our latest Gestalten.tv video and you will easily realize why. Before heading to new visionary pastures, the bike enthusiast will make a short stop to receive the German Design Lifetime Achievement Award 2011 in February.

Typography

Welcome to this tutorial on typographic hierarchy. We will be looking at word shape, copy analysis, syntax and semantics. Typographic hierarchy is about analysing text-based information and creating levels of importance based on the meaning of the words. The designer can determine the order in which the reader sees the information through basic typographic techniques such as changing the size, weight or position of the type. This activity is fundamental to typographic communication irrespective of choice of typeface.