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Productive Life

For all the love given to technology and its impact, a fatigue is brewing. Better specs are no longer the reason to buy, so the latest product is less now likely to wow us. But in his new role as a venture capitalist at Kleiner Perkins, former RISD president John Maeda has been pondering: What can make us fall in love with tech again? His conclusion: “The new economic climb will be powered by great design.” His new mission is work with both startups and “end-ups”to help best infuse design principles into its leadership and staff. To accomplish this, he urges leaders to elevate the importance of designers while overlooking failure as the worst outcome. Instead, he says, the losing result is staying stagnant. “An institution can gravitate backwards, and as every startup knows, that’s a problem. You have to move forward right now.”