Product Design

Undoubtedly among the most influential industrial designers of his generation, Jonathan Ive has overseen the design of every Apple product since joining the company full-time in 1992. Watch Ive speak about what he learned from late Apple founder and C.E.O. Steve Jobs, how he feels about competitors whose products border on “theft,” and his own development as a designer. He also shares the specifics of his daily routine, and offers an in-depth look at the creative process of Apple’s core design team.