Showing Videos for
Product Design

Inspiration, Product Design

Designer Yves Behar digs up his creative roots to discuss some of the iconic objects he's created (the Leaf lamp, the Jawbone headset). Then he turns to the witty, surprising, elegant objects he's working on now -- including the "$100 laptop."

Product Design

Do great new products come from vision, process or hard work? In this talk from Mind the Product San Francisco 2015, Jon Kolko, Founder and Director of Austin Center for Design, VP of Product at Blackboard and author of Well-Designed: How to Use Empathy to Create Products People Love, discusses how a new product comes to be from the process of establishing a vision.

Branding, Product Design

Saul Bass' work in logo design and movie title credit sequences spanned the latter half of the 20th century, with prominent work in each field. He worked closely with AT&T, designing not only the 1970 "bell" logo that was ubiquitous for a decade, but also the globe logo unveiled in 1983. One reason for this bell logo's ubiquity? The redesign was the largest corporate re-identity program in the U.S., ever. This film was made by Bass' company as a presentation to AT&T executives. It would have extended to be shown to the public, but a number of his ideas in the film were not ultimately adopted, like his phone booth designs, and men's and women's uniforms. But a great many of the design were adopted—including, most memorably, the telephone vans and hardhat designs of the 1970s. Bass designed down to the details, showcasing in this film a myriad of ideas, like Yellow Pages book designs, cufflinks for executives, and flags.

Product Design

Undoubtedly among the most influential industrial designers of his generation, Jonathan Ive has overseen the design of every Apple product since joining the company full-time in 1992. Watch Ive speak about what he learned from late Apple founder and C.E.O. Steve Jobs, how he feels about competitors whose products border on “theft,” and his own development as a designer. He also shares the specifics of his daily routine, and offers an in-depth look at the creative process of Apple’s core design team.

Product Design, Web Design

Facebook’s “like” and “share” buttons are seen 22 billion times a day, making them some of the most-viewed design elements ever created. Margaret Gould Stewart, Facebook’s director of product design, outlines three rules for design at such a massive scale—one so big that the tiniest of tweaks can cause global outrage, but also so large that the subtlest of improvements can positively impact the lives of many.