Branding

“With great power, comes great responsibility.” As the Creative Director of Advertising and Graphic Design at MoMA in New York, Julia Hoffmann leads a creative team that designs and implements the institution’s powerful visual communications. While Julia was hosting a workshop with us, Gestalten.tv took the opportunity to speak with Julia and bring you insights into her works with Tim Burton, her views on visitors’ hidden creativity, and her “ego-less” approach to making art shine like a star.

Typography

In a recent two-day Gestalten workshop, participants worked closely with Jessica Hische (a letterer, illustrator, and crazy cat lady known for her silly side projects and occasional foul mouth, as she jokingly describes herself) to develop a full vector alphabet and learn about drawing type in a short amount of time. Hische has been named a Forbes Magazine “30 under 30” in art and design as well as an ADC Young Gun and one of Print Magazine’s “New Visual Artists”. Gestalten.tv took the chance of a very brief break during the workshop to let Jessica talk us through some of the pros and cons of the letters B/E/R/L/I/N.

Typography

Typographer, graphic designer and businessman Erik Spiekermann has created timeless, influential and, yes, Meta-physical work over the past three decades. Next to founding MetaDesign and FontShop, the latter being the first ever digital distributor of fonts, and designing more instant classic typefaces than any other, he has been recognized as an outstanding expert internationally as a lecturer and professor. Listen to the design genius talk about new visual languages, design processes, the analogies of music and typography, and why we need better client culture in our latest Gestalten.tv video and you will easily realize why. Before heading to new visionary pastures, the bike enthusiast will make a short stop to receive the German Design Lifetime Achievement Award 2011 in February.

Product Design

What does industrial design mean in today's connected world? frog industrial design and mechanical engineering teams discuss the evolving principles at the core of making physical products real and meaningful to people today.

Illustration, Miscellaneous

The credits are often the first thing we see when we watch a great film or TV show, but the complexity and artistry of title design is rarely discussed. Creators of title sequences are tasked to invent concepts that evoke the core story and themes of the production, and to create a powerful visual experience that pulls the viewer into the film's world. In this episode we hear the stories of some of the most inventive people working in the field, including the creators of the iconic Mad Men sequence, the hilarious Zombieland opening and "rules" sequences, and the stirring end credits from Blue Valentine.
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