Stefan Sagmeister and Jessica Walsh, the designer behind of 40 days of dating with Timothy Goodman, talks about her work and process.

Illustration, Miscellaneous

An animation describing the Universal Principles of Persuasion based on the research of Dr. Robert Cialdini, Professor Emeritus of Psychology and Marketing, Arizona State University. Dr. Robert Cialdini & Steve Martin are co-authors (together with Dr. Noah Goldstein) of the New York Times, Wall Street Journal and Business Week International Bestseller Yes! 50 Scientifically Proven Ways to be Persuasive.

Branding, Inspiration

Chase Dunlop, a 2009 Bachelor of Fine Arts in Visual Communications graduate of The Illinois Institute of Art — Chicago, provides an overview of the logo creation process. Dunlop asserts that a good designer researches his project, then digs in to understand all elements of the product he's designing for. Once the basics of shape, feel, and color are determined, Dunlop suggests that a designer step back to prevent overworking the final product. By following this process, Dunlop believes that the concepts presented to a client will be intelligent and thoughtful—and on target.


Rams introduced the idea of sustainable development and of obsolescence being a crime in design in the 1970s. Accordingly he asked himself the question: is my design good design? The answer formed his now celebrated ten principles.

Inspiration, Miscellaneous

A BAFTA award-winning BBC series with John Berger, which rapidly became regarded as one of the most influential art programmes ever made. In the first programme, Berger examines the impact of photography on our appreciation of art from the past.

Ways of Seeing is a 1972 BBC four-part television series of 30-minute films created chiefly by writer John Berger and producer Mike Dibb. Berger's scripts were adapted into a book of the same name. The series and book criticize traditional Western cultural aesthetics by raising questions about hidden ideologies in visual images. The series is partially a response to Kenneth Clark's Civilisation series, which represents a more traditionalist view of the Western artistic and cultural canon.
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