Illustration

An interesting animation based ad for Hershey's milk chocolate.

Inspiration

Optical illusions and in camera tricks fill this video for OK Go.

UI / UX Design, Web Design

Who is Jeffrey Zeldman? The "Miles Davis of web design"? "Godfather of the web"? Or simply "your friend on the Internet"? For people who make websites, Zeldman is all of these and more. He's been a guiding voice in web design since the earliest days of the Internet, leading the charge in the fight for web standards. He's an educator whose businesses—A List Apart, An Event Apart, and A Book Apart—are extensions of his basic instinct to share his best ideas. He's also a community leader that other designers look to for inspiration. This film is an intimate portrait of a man who has helped shape the web but isn't recognized by most of the people who use it everyday. Learn how he evolved his influential mailing list, how he convinced Netscape and Internet Explorer to support HTML and CSS, and what he's doing to pass the torch to the next generation.

Typography

The Alphabet 2- a horn book video experiment - is a developmental spelling - video where each character visually represents the meaning of the word itself. Playing with different techniques and materials into little and big spaces, but always focusing on Helvetica font's proportions. A collection of words in a delightful spelling-video.

Branding

Due to long-established, habitual relationships with Google, Microsoft’s search engine, Bing, suffered from perpetually low penetration and relevance with influential audiences. To help break the Google habit, Droga5 sought to create an actual product demonstration of Bing’s benefits that would catapult it into culture. Identifying the launch of Jay Z’s autobiography, Decoded, as the perfect partnership opportunity, Droga5 created an interactive game experience that put every page of the book in a different location, based on the content of the page. Bing allowed fans to discover the book in real-world locations and try to be the first player to compile it. The campaign created a media value two times the investment, generated nearly one billion media impressions and increased Bing’s market share to the highest percentage since its launch in 2009.
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