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Branding

Branding

A short video on branding produced in 2011 by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, USA, Singapore, Taiwan, UK, India and China - to name a few.

Branding, Inspiration

Chase Dunlop, a 2009 Bachelor of Fine Arts in Visual Communications graduate of The Illinois Institute of Art — Chicago, provides an overview of the logo creation process. Dunlop asserts that a good designer researches his project, then digs in to understand all elements of the product he's designing for. Once the basics of shape, feel, and color are determined, Dunlop suggests that a designer step back to prevent overworking the final product. By following this process, Dunlop believes that the concepts presented to a client will be intelligent and thoughtful—and on target.

Branding, UI / UX Design, Web Design

Color is one of the fundamental elements of our existence, and defines our world in such deep ways that its effects are nearly imperceptible. It intersects the worlds of art, psychology, culture, and more, creating meaning and influencing behavior every step of the way. Most fascinating are the choices we make, both subconsciously and consciously, to use color to impact each other and reflect our internal states. Whether in the micro-sense with the choice of an article of clothing, or the macro-sense where cultures on the whole embrace color trends at the scale of decades, color is a signifier of our motives and deepest feelings.

Branding, Illustration

Though often overlooked, Graphic Design surrounds us: it is the signs we read, the products we buy, and the rooms we inhabit. Graphic designers find beauty within limitations, working towards the ultimate goal of visually communicating a message, be it the packaging of a product, the spirit of a book, or the narrative of a building. Utilizing a language of type and imagery, graphic designers try to make every aspect of our lives defined and beautiful.

Branding, Product Design

Obama's successful 2008 campaign marked the first time that branding and design played a pivotal role in a presidential bid. Design Director Scott Thomas talks about how it unfolded behind the scenes.